It’s pretty obvious that what you say in a presentation matters more than the way you say it. Right?

If you believe that, try reading the following short passages aloud. Speak them first in a flat monotone, then with expression, as if this is the most important thing you’ll say all year:

• “You may have heard that this company is washed up… finished. But I’m here to tell you: Acme Industries is going to win back our share of the industry. And as our sales force, you’re the only people who can make that happen!”

• “The United States is absolutely committed to preventing genocide–in this region or anywhere in the world.”

• “I love you.”

Notice any differences in the meaning or strength of your message as you spoke neutrally or with emotion?

Now try reading aloud the short sentence below. Emphasize the first word, using punch and raising your pitch. Now read the sentence aloud again, this time emphasizing the second word. Continue doing that until you’ve read the sentence aloud six times:

‘I didn’t give them those documents.”

You’ve just conveyed six different messages by vocally highlighting one word each time, haven’t you?

Both of these exercises–using emotional coloration and emphasizing words and phrases within a sentence–demonstrate a critically important point in public speaking: Your voice is one of your most powerful tools for persuading and influencing listeners.

In fact, no other presentation tool is capable of such infinite variety. And hardly anything in the way of content can match your voice for achieving subtle shades of meaning and intention.

Finding Your Honest Voice

So how can you achieve vocal expressiveness that will make your presentations more interesting, engaging, and influential?

Believe it or not, attaining a dynamic vocal presence is all about not doing something: trying to sound professional or working on becoming “an excellent public speaker.”

You’re already an effective speaker! Just listen to yourself in everyday situations when you’re actively engaged with what you’re talking about: the exciting movie you just saw, or the fascinating new person in your life.

In other words, when we’re not self-conscious about what we consider high-stakes speaking situations, we look and sound completely like ourselves. Our voices take on the coloration and natural qualities that reflect both who we are and our commitment to what we’re talking about. And such a person is always interesting to listen to. It’s only when we become self-conscious that we try to sound different: professional, expert, business-like, and so on.

And this strategy never works. Audience members aren’t interested in hearing a polished speaker so much as they want to listen to someone who’s genuinely interesting. And that means you: the person, in fact, who is ideally suited to give this presentation.

Have a Talk Instead of Giving a Speech

How do you combine that honest voice of yours with presentation effectiveness? It’s as simple as can be: you only need to remember to be conversational. Talk to your listeners instead of trying to give a speech, and you’ll come across as an honest and trustworthy presenter who’s worth hearing.

Spend some time, then, in learning how effectively you use your voice. Train your ear to listen to how you say things, not merely the information you’re imparting. Record yourself talking with friends (when you’re activated and not self-conscious, remember?), and listen to the results. Ask colleagues what they think of your vocal delivery. Once you have more knowledge from “outside your own head,” start working on improving your problem areas.

If you use evaluation instruments following your presentations, include questions dealing specifically with speech and voice issues. And if you really want to reach the next level, find yourself a first-class speech coach, preferably someone with a background in acting.

You’ll be discovering what your listeners already know about whether you’re an effective vocal communicator. It’s “must have” information for anyone who speaks in public.

The audience was waiting for the company president to say something. The chatter stopped and the sound of the room was hushed. Only the sound of the projector hummed above the hushed pulsating breathing of the crowd. The CEO stood tall behind the lectern quietly looking at the crowded room for about 30 seconds then stepped away to the side of the lectern opened his arms wide and said “Thank you for being on my team”

That president received a standing ovation before he even started his presentation.
He combined the power of pausing with a good opening.

When was the last time you found yourself hanging on the words of a speaker?

If you want to add more power to your keynote or workshop presentations learn how to PAUSE.
You can pause after you have made a point to allow it to marinate in the minds of your listeners. You can also pause before you continue your presentation to arouse the anticipation of your listener.

Pausing is a skill. Like all skills, it takes practice.

Consider practicing the following:

1. Pause before you say anything at the beginning of your presentation for a few seconds. Center yourself, breath and make eye contact with your audience.

Not only will this help you to relax but also it will arouse the curiosity of your audience. I would not suggest a real long pause because the audience may wonder if you are ill.

2. Pause about a few seconds after you tell the punch line of a joke, make a startling statement, or make a call to action.

If you have told a joke, it allows time for your audience to laugh. If you make a startling statement, it will provide time it to sink into the minds of your listeners. In addition, if you make a call to action the pause will allow time for your audience to respond.

3. Pause as you make a change from one topic to the next.

So often a speaker may speed up their pace because of time pressures. As a result, they may make transitions from one topic to the next without their audience realizing it.

Remember also, that it is far better to use pauses instead of filler words like uhms or ok, and everything, etc.

Do not be afraid of the silence it is a rare event these days. Instead, use PAUSE POWER the next time you present!